Here’s an example of dealership marketing based on first-party customer data — the data the dealership keeps about its own customers. A Ford shopper bought an F-150 pickup from Dealership A and is now searching for lease deals on a new truck. But Dealership A’s advertising provider doesn’t have visibility into the store’s sales history,
BMW showed a concept car made almost entirely from recyclable materials at the Munich auto show last week. The i Vision Circular concept previews “a sustainable car of the future,” CEO Oliver Zipse said. But the future, in this case, is still a long way off — around 2040, BMW said. The concept’s design is
CarGurus, an Internet automotive retailing platform, has signed on to sponsor a revival of the Groucho Marx game show “You Bet Your Life” to be hosted by car-crazy comedian Jay Leno. Leno will start each episode of the nationally syndicated show, which premieres this week, by revealing the “CarGurus secret word of the day.” Viewers
Before Internet browser cookies, and their eventual demise, became something he needed to know about, Bobby Sight generally didn’t consider using his dealership’s customer data as a source for advertising. Sight, vice president of Rob Sight Ford in Kansas City, Mo., primarily used that data to get in touch with customers — for sales follow-up
While Ford Motor Co. used footwear to help design a truck, Ram went in the opposite direction. Ram has partnered with clothing company Wolverine to create a line of work boots with designs inspired by its pickups. The collection is modeled after Ram’s Tradesman, Rebel and Limited trim levels. “We picked elements of each of
Police in Richmond, Va., were on the hunt last week for a tire slasher who seems to harbor a very specific automotive grudge. More than a dozen Subarus parked on the streets of a historic neighborhood had their tires cut overnight. Some vehicles had two tires sliced open, while on others all four were flat.
Audi’s top executive said he believes the premium brand can nearly double its global sales volume to 3 million vehicles and maintain profit margins between 9 and 11 percent by 2030, even as it phases out internal combustion powertrains in favor of an all battery-electric lineup. Speaking to reporters via videoconference from headquarters in Ingolstadt,