Marketing

Here’s an example of dealership marketing based on first-party customer data — the data the dealership keeps about its own customers. A Ford shopper bought an F-150 pickup from Dealership A and is now searching for lease deals on a new truck. But Dealership A’s advertising provider doesn’t have visibility into the store’s sales history,
0 Comments
BMW showed a concept car made almost entirely from recyclable materials at the Munich auto show last week. The i Vision Circular concept previews “a sustainable car of the future,” CEO Oliver Zipse said. But the future, in this case, is still a long way off — around 2040, BMW said. The concept’s design is
0 Comments
CarGurus, an Internet automotive retailing platform, has signed on to sponsor a revival of the Groucho Marx game show “You Bet Your Life” to be hosted by car-crazy comedian Jay Leno. Leno will start each episode of the nationally syndicated show, which premieres this week, by revealing the “CarGurus secret word of the day.” Viewers
0 Comments
While Ford Motor Co. used footwear to help design a truck, Ram went in the opposite direction. Ram has partnered with clothing company Wolverine to create a line of work boots with designs inspired by its pickups. The collection is modeled after Ram’s Tradesman, Rebel and Limited trim levels. “We picked elements of each of
0 Comments
Police in Richmond, Va., were on the hunt last week for a tire slasher who seems to harbor a very specific automotive grudge. More than a dozen Subarus parked on the streets of a historic neighborhood had their tires cut overnight. Some vehicles had two tires sliced open, while on others all four were flat.
0 Comments