Marketing

DETROIT — It’s no secret what Dodge is about these days. The brand spent the last eight years recasting itself as a youthful purveyor of American muscle, led by its powerful Hellcats and edgy advertising. Focusing on the high-octane realm has supercharged its base of enthusiasts and sparked an active following of millions online. Now,
0 Comments
As brands rush to tell consumers about what electric vehicles can offer, Ford Motor Co. is trying to bring “frunk” into the cultural lexicon. “Frunk” is slang for front trunk, or the empty space under the hood where most gasoline-powered vehicles have an engine. The frunk is representative of how the arrival of mainstream EVs
0 Comments
Can a bunch of college students solve some of the most vexing automotive engineering challenges facing the industry? Over the next four years, 15 universities across North America will be competing to engineer the most efficient battery-electric vehicles possible while combining connected and autonomous tech — and keeping them fun to drive for consumers. The
0 Comments
The North American International Auto Show will return to Detroit with a focus on electric vehicles and emerging technology as well as activations including street course ride-alongs on the Grand Prix’s future downtown circuit. There will also be five active tracks inside Huntington Place, whose main show floor is sold out for the reimagined auto
0 Comments
Lincoln Motor Co. may have stumbled onto its next slogan. Oscar-winning actor and brand spokesman Matthew McConaughey was on hand for the reveal of the Lincoln Star concept in Los Angeles last week, conducting an unscripted question-and-answer session with Lincoln President Joy Falotico. Things got a bit philosophical when she asked McConaughey what makes a
0 Comments
NEW YORK — Alfa Romeo is taking its new Tonale crossover on the road. The Italian brand, which is looking for an awareness boost to juice stagnant sales, wants consumers to have a hands-on experience with its first electrified entry ahead of the Tonale’s U.S. release in early 2023. The model will have plug-in hybrid
0 Comments
NEW YORK — The New York International Auto Show is bustling again. It was a long road to get here, and the dire circumstances of two years ago, when COVID-19 forced a sudden hiatus for one of the industry’s premier launch pads, illustrate just how far the show’s journey back has been. The 2020 event
0 Comments
DETROIT — Ford Motor Co. will launch its F-150 Lightning electric pickup April 26, CEO Jim Farley said Wednesday on Twitter. The automaker plans an event that day at the Rouge Electric Vehicle Center in Michigan to celebrate the official start of production and first customer deliveries, which are expected soon afterward. “We will be
0 Comments
Dealership sales departments have traditionally feasted on bountiful digital marketing budgets and tactics while fixed ops departments had to nibble on the leftover scraps, usually in the form of “spray-and-pray” direct-mail campaigns. But that dynamic is changing. Fast. “We’re on the cusp of an advertising revolution in fixed ops,” says Alexi Venneri, co-founder and CEO
0 Comments