Porch-hauling Silverado seeks stories on fall tour

Marketing

A Chevrolet Silverado is hauling a tiny house with a big porch across six cities this fall in a search for new stories.

The 2022 heavy-duty pickup will tow the house across the South for the Moth’s first pop-up porch tour, sponsored by General Motors, as the storytelling nonprofit celebrates its 25th anniversary.

During the tour from Sept. 21 to Oct. 30, the Moth will be looking for stories in Tulsa, Okla.; Dallas; Jackson, Miss.; New Orleans; Birmingham, Ala.; and Atlanta. The stories will be shared on the Moth’s Mainstage, Radio Hour and podcast.

GM worked with the Moth last year to bring storytelling to its employees. The collaboration is part of GM’s mission to become the most inclusive company in the world.

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