See Anything Wrong With This Pre-Delivery Jeep Wagoneer’s Badge?


Correctly affixing a badge to the rear of a vehicle may not seem particularly difficult but Jeep experienced some issues with the Wagoneer.

An image recently posted on Twitter shows the rear of a Jeep Wagoneer with a badge that is out of position and at an odd angle. It’s as if the individual that applied the badge was suffering from vertigo and didn’t realize just how poorly positioned the lettering was.

Read Also: Jeep Increases 2022 Wagoneer And Grand Wagoneer Prices Just A Few Months After Launch

Jalopnik reports that this image was snapped at Stellantis’ Warren Truck assembly plant during a pre-delivery inspection. Making the position of the lettering all the more bizarre is that automakers use jigs that ensure badges are correctly applied on the production line.

Curious about what went wrong with this Wagoneer, Jalopnik reached out to the automaker and was informed this was an issue experienced during the launch of the SUV and was rectified before vehicles reached the hands of customers.

“Early during the launch of the Wagoneer, Warren Truck did experience some issues with badge alignment,” the Jeep PR person revealed. “Those issues were corrected at the plant before any vehicles were shipped to customers, including the one pictured in this internal photo. As a permanent solution, hand-applied locating fixtures as well as machine vision systems were installed to verify badge alignment. The plant has a robust vehicle audit process that ensures every vehicle leaving the plant reflects the premium quality of the brand.”

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