Ram Partners With Lucchese To Produce $2,500 Cowboy Boots


Ram has partnered with bootmaker Lucchese to create a series of five cowboy boots designed to celebrate the high-end materials and designs that adorn the interior of the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition.

Lucchese boots have been manufactured in Texas since 1883 and have been worn by celebrities such as James Garner, Bing Cosby, Zsa Zsa Gabor, and even President Lyndon B. Johnson. Now, Lucchese and Ram have collaborated on a series of boots in three men’s styles and two women’s styles. The western-infused boots are handcrafted and inspired by the truck that brought luxury to the Ram lineup.

Read Also: Ram Teams Up With Wolverine To Create Truck-Inspired Work Boots

”We’re excited to launch our design collaboration with premium boot maker Lucchese, showcasing again how the Ram Truck brand takes great pride in delivering a high level of quality and craftsmanship in every product delivered to customers,” said Marissa Hunter, vice president of marketing – North America. “This one-of-a-kind collection brings together these two high-end brands, drawing inspiration from the premium materials featured inside the Ram Limited Longhorn 10th Anniversary Edition.”

The men’s boots offered are the Ram Men’s Tooled Western Boot, which is a hand-tooled quarter with a giant vamp that will run you $2,495; the Ram Men’s Caiman Horseman Boot features a hand-cut inlay quarter and giant belly caiman vamp, it will run you $995; the Ram Men’s Ostrich Horseman Boot features fancy stitch quarter and hand stained ostrich vamp and it costs $745.

The women’s boots are the Ram Ladies’ Giant Gator Western Boot with inlaid quarter and giant gator vamp, which is being sold for $1,395, and the Ram Ladies’ Horseman Boot, which is a side seam quarter and has an inlay with goat vamp and costs $695.

“Ram Truck clearly exemplifies a drive and desire to provide the highest quality and most premium experiences to their customers,” said Doug Hogue, VP of product and marketing at Lucchese. “At Lucchese, we feel the same. We are honored and happy to be able to partner on a celebration this exciting. Together, we have been able to celebrate the beauty and craft that unites us through the western lifestyle.”

You can read more about the collaboration on Ram’s “Behind the Badge” hub, while the full collection can now be preordered at Lucchese’s website.

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