Dodge ‘chief donut maker’ gets a Hellcat, wad of dough

Marketing

At Dodge, it’s time to make the donuts.

The “Brotherhood of Muscle” brand said it’s seeking an enthusiast “who embodies the spirit of the founding Dodge brothers” to serve as an ambassador. The job comes with a Hellcat to drive, $150,000 salary, a wardrobe and business cards with the title “chief donut maker.”

(To be clear, the name is a reference to the kind of donuts that Dodge owners are notorious for making with their cars, not the edible variety.)

“The Dodge brothers were scrappy go-getters,” Dodge CEO Tim Kuniskis said in a statement last week. “Never content to follow the trends, they were the seekers of a better, faster, more outrageous way of doing things.”

Dodge plans to provide more details of the program in January. It’s part of the brand’s new “Never Lift” effort to grow excitement and sales for the brand over the next two years.

Products You May Like

Articles You May Like

Best Trucks from Cheap Truck Challenge | Dirt Every Day
Vintage MX5 Engine Check! | Car Issues with Tyler Hoover
Inside the Tesla Semi Truck! | MotorTrend
Super Street Week To Wicked – Subaru BRZ – Day 2 Recap
2012 Land Rover Range Rover Evoque Coupe – First Test

Leave a Reply

Your email address will not be published. Required fields are marked *