GM expands OnStar by offering 911 emergency services for your home through Amazon Alexa


In this article

Andrew Matthews | PA Images | Getty Images

DETROIT – General Motors plans to expand its OnStar emergency services from an in-vehicle feature and phone-based app to a home-based 911 system for Amazon Alexa.

The Detroit automaker on Wednesday said it will launch a new OnStar Guardian for Amazon’s popular voice assistant that allows subscribers to connect with OnStar emergency-certified advisors by saying, “Alexa, call for help.”

Amazon Alexa does not currently have an emergency service but customers can program an emergency contact for the device to call.

For GM, the expansion is a small step in its growth strategy to build customers beyond vehicle ownership. The company is attempting to pivot itself into more recurring revenue opportunities such as subscription services like OnStar.

GM said the new Alexa feature will first launch for select existing OnStar customers in October, followed by a broader roll out in 2022.

Pricing for the new feature will be announced at a later date, according to GM. Its current OnStar Guardian app for Apple and Android smartphones is $15 a month. The app offers mobile crash response, limited roadside assistance and 24/7 emergency services.

GM currently provides OnStar and connected services to 16 million customers in the U.S. and Canada. Of those, more than 270,000 OnStar members have signed up for OnStar Guardian safety services.

– CNBC’s Annie Palmer contributed to this report.

Products You May Like

Articles You May Like

Toyota brings back former executive Julie Hamp as media adviser to President Akio Toyoda
China’s electric vehicle battery supply chain shows signs of forced labor, report says
Ford’s Matt VanDyke leaving company, named president of digital marketing vendor
With or without a federal gas tax holiday, here are 4 ways to save money at the pump
World’s largest truck maker says it’s facing enormous supply chain pressure

Leave a Reply

Your email address will not be published.