Bugatti Partners With Gillette For Co-Branded Heated Razor


Bugatti apparently has a thing for partnerships, and today announced a new one with Gilette. Yes, that Gilette, the one with the razors.

Together, they will put their names on the GiletteLabs | Bugatti Special Edition Heated Razor, which, they claim, takes the grooming brand’s heated razor and pushes “into another dimension.” That means it’s finished in Agile Bleu, once France’s racing color now found on modern Bugattis, like the Chiron Pur Sport.

The handle features Bugatti’s “Macaron” emblem and is made of premium-grade aluminum zinc. Other materials, like anodized aluminum and titanium, are also incorporated into the design, as a reference to the French automaker’s use of lightweight materials.

Read Also: Bugatti Hustled Someone In The U.S. Into Buying Its First $300,000 Pool Table

“Bugatti embodies passion for perfection, in addition to performance, revolutionary design, and unrivaled quality. GilletteLabs shares these very same values,” said Wiebke Stahl, Managing Director at Bugatti International. “We are therefore delighted to be working with the world’s leading company in the field of grooming. At Bugatti, we pride ourselves on providing the pinnacle of luxurious experiences in everything we do, staying true to our mantra: ‘If comparable, it is no longer Bugatti.’”

I think we can agree that that last quote was a lot, but that’s nothing compared to the actual razor. Not only does it feature five blades and Flexdisc technology, the very cutting edge (pun intended) in the razor field, it also has a stainless steel bar next to the blades that warms up when you press a button.

It’s unclear how much the Bugatti special edition razor will cost, but the starter kit, sans branding, is $200. The Bugatti version will be launched in select markets starting this month.

more photos…

Products You May Like

Articles You May Like

In a Junkyard for 30 Years! ’57 Chevy Turbo Rebuild | Roadkill | MotorTrend
1967 Mustang in a Swamp! – Roadworthy Rescues S1 Ep 1 FULL EPISODE | MotorTrend
The One With The 2014 Jeep Grand Cherokee SRT! World’s Fastest Car Show Ep. 3.7

Leave a Reply

Your email address will not be published. Required fields are marked *